Why buy from a "Face to Farmer" Tea Merchant? It's good for you.

by Paul Adamson January 01, 2017

Why buy from a "Face to Farmer" Tea Merchant?  It's good for you.

There is a class of Tea Merchant you probably are not aware of.  They are quickly becoming a better choice for your tea supply.  I’m dubbing them "Face to Farmer" Tea Merchants or "FF" Tea Merchants for short.  These men and women source their teas directly from the true source and offer them to tea lovers around the world.  

Unlike most companies, FF Tea Merchants don't buy from agents or from wholesalers at trade shows or anywhere else for that matter.  Nope. They physically source their teas, establish relationships with farmers, determine the best teas and buy from them directly “Face to Farmer”.  If a certain type of tea is not available to them directly, at the very least, they source teas from trusted others who also practice FF sourcing.

So with many big tea companies around, why buy from a smaller FF Tea Merchant?  There are many reasons which are all good for you!   

  • You will get HIGHER QUALITY teas from FF Tea Merchants. The quality is much higher because the farmers he/she buys from are invested in their teas on a very personal level. The better their tea, the better their reputation and sustainability and the brighter the future for their family.
  • You will know exactly WHERE your tea comes from. An FF Tea Merchant will reveal the exact location because he KNOWS first hand exactly where it is grown. Most big companies can only tell you “Vietnam” or “Fujian Province” because they buy from large-bulk wholesalers.  
  • You will know WHEN your tea was grown. A FF Tea Merchant will tell you exactly WHEN your tea was grown because he has a relationship with the farmer. He will reveal to you that a specific tea is a Spring, 2016 Alishan Mountain, for instance. This is important because, as a tea drinker, you can compare spring and winter harvests along with location.  This is very important for all quality teas. 
  • You will know that your tea is SINGLE-ORIGIN and SINGLE-CROP.  Usually large companies mix corporate farms and years into a pile, buy it for cheap and sell it to you at an expensive price.  We sell family farm tea from one farm and one season in only the BEST areas.  We're very much into terroir. 
  • You will get better customer service.  After all, you’re dealing directly with the person who has the dream and not a corporate managerial chain.
  • You will get a better price/quality ratio.  This is a fact and I will write a blog post soon on how that works.  
  • You probably will get a better price on shipping.  In an attempt to be even more competitive, some FF merchants offer great shipping.  Beautiful Taiwan Tea Co., for instance offers free shipping with orders as low as $25 in the USA.  That's a best-in-industry as far as we know.
  • You will get tea that is environmentally and socially CONSCIOUS. These farmers care about their land because they want it to last.  It’s their families land so they are invested. Also, with FF Tea, you are decreasing the incidence of peasantry because you are not paying a corporate boss structure.

Beautiful Taiwan Tea Co. is located in Zionsville, IN.  Owner Paul Adamson lived in Taiwan several years, studied Mandarin Chinese there and frequently returns there to visit our farmer network.  We have practiced FF sourcing for the last 7 years. Unfortunately this model is only used by a handful of companies in the World because it's really hard to do, haha.  Would you consider purchasing from an FF Tea Merchant on your next purchase? You won't be sorry.  With the Face to Farmer model EVERYBODY WINS.

 




Paul Adamson
Paul Adamson

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